|The Kingdom of Loathing was once a pleasant place, where all the citizens loathed one another equally and nobody caused too much trouble. Under the gentle rule of King Ralph XI, peace had prevailed for as long as anybody could remember.
One fateful Porktober morning, a Sorceress came to the Kingdom. A Naughty Sorceress. A Naughty Sorceress who was clearly up to no good, and even more clearly up to plenty of bad. King Ralph sought to expel the Naughty Sorceress from his Kingdom, but she imprismed him in a black crystalline shard of curdled magic. It was very dramatic.
Monsters emerged from their hidey-holes to terrorize the citizens of Loathing, and larger monsters emerged from larger hidey-holes to terrorize those monsters, all under the control of the Naughty Sorceress.
In the King's absence, the Council of Loathing convened to attempt to impose order on the Kingdom. Their success was limited, however, to imposing their will on adventurers who came to the Kingdom seeking fame, fortune, or quality products at reasonable prices. And as you've probably guessed by now, one of those adventurers is you!